[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zuhk.cz\/marketingovy-plan-co-nesmi-chybet\/#Article","mainEntityOfPage":"https:\/\/www.zuhk.cz\/marketingovy-plan-co-nesmi-chybet\/","headline":"Marketingov\u00fd pl\u00e1n: co nesm\u00ed chyb\u011bt","name":"Marketingov\u00fd pl\u00e1n: co nesm\u00ed chyb\u011bt","description":"Lid\u00e9 si \u010dastou pletou strategii a pl\u00e1n. I kdy\u017e to zn\u00ed podobn\u011b, nen\u00ed to stejn\u00e9. Marketingov\u00e1 strategie je sp\u00ed\u0161 souhrnem […]","datePublished":"2019-04-11","dateModified":"2023-05-30","author":{"@type":"Person","@id":"https:\/\/www.zuhk.cz\/author\/#Person","name":"","url":"https:\/\/www.zuhk.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa13f0f1a5b61a2deba1492ce3bb4afe8e77d91eeb44c23db0ee08765a93abad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa13f0f1a5b61a2deba1492ce3bb4afe8e77d91eeb44c23db0ee08765a93abad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zuhk.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zuhk.cz\/wp-content\/uploads\/img_a343169_w2257_t1556360970.jpg","url":"https:\/\/www.zuhk.cz\/wp-content\/uploads\/img_a343169_w2257_t1556360970.jpg","height":0,"width":0},"url":"https:\/\/www.zuhk.cz\/marketingovy-plan-co-nesmi-chybet\/","wordCount":381,"articleBody":" Lid\u00e9 si \u010dastou pletou strategii a pl\u00e1n. I kdy\u017e to zn\u00ed podobn\u011b, nen\u00ed to stejn\u00e9. Marketingov\u00e1 strategie je sp\u00ed\u0161 souhrnem n\u00e1pad\u016f, idej\u00ed, anal\u00fdz a aktivit, kter\u00e9 je pot\u0159eba ud\u011blat. Naopak pl\u00e1n je detailn\u00edm harmonogramem, kter\u00fd je rozd\u011blen\u00fd na ur\u010dit\u00e9 obdob\u00ed. \u010casov\u00e1 doba je rozd\u011blena na jednotliv\u00e9 \u00faseky a \u010dinnosti, kter\u00e9 jsou nutn\u00e9 pro \u00fasp\u011b\u0161n\u00e9 fungov\u00e1n\u00ed podniku.  Z\u00e1kladem jsou aktivity Z\u00e1kladn\u00edm kamenem marketingov\u00e9ho harmonogramu jsou ve\u0161ker\u00e9 \u010dinnosti, kter\u00e9 se budou v ur\u010dit\u00e9m \u010dasov\u00e9m obdob\u00ed prov\u00e1d\u011bt. To ale nen\u00ed jedin\u00e1 v\u011bc, kter\u00e1 by se tam m\u011bla objevit. Ide\u00e1ln\u00ed je, kdy\u017e m\u00e1 podobu tabulky, kterou m\u016f\u017eete snadno vytvo\u0159it v programu Excel, Google Tabulky nebo jak\u00e9mkoli jin\u00e9m tabul\u00e1toru. Pod\u00edvejme se na to, na co v\u0161echny byste nem\u011bli zapomenout. Krok za krokem Existuje n\u011bkolik bod\u016f, na kter\u00e9 jednodu\u0161e nelze zapomenout. Pat\u0159\u00ed mezi n\u011b: definov\u00e1n\u00ed v\u0161ech aktivit, vytvo\u0159en\u00ed rozpo\u010dtu, ur\u010den\u00ed zodpov\u011bdn\u00fdch osob (projektov\u00e9ho mana\u017eera), stanovit seznam \u00fakol\u016f, stanovit hlavn\u00ed i men\u0161\u00ed c\u00edle. C\u00edle a rozpo\u010det jsou dv\u011b velmi d\u016fle\u017eit\u00e9 \u010d\u00e1sti, na kter\u00e9 je zapot\u0159eb\u00ed se hodn\u011b soust\u0159edit. Bez c\u00edl\u016f nem\u016f\u017eete \u00fasp\u011b\u0161n\u011b podnikat a bez rozpo\u010dtu se spole\u010dnost rychle zhrout\u00ed. V\u017edy mus\u00edte v\u011bd\u011bt, jak\u00e9 budete m\u00edt n\u00e1klady na p\u0159\u00ed\u0161t\u00ed p\u016fl roku \u010di rok. Podle toho si m\u016f\u017eete stanovit, jak\u00fdch minim\u00e1ln\u00edch zisk\u016f mus\u00edte dos\u00e1hnout.  Bude to fungovat? Aby v\u0161e prob\u011bhlo v po\u0159\u00e1dku a m\u011bli jste jistotu, \u017ee vytvo\u0159en\u00fd harmonogram bude fungovat, mus\u00edte ud\u011blat je\u0161t\u011b jednu v\u011bc. Ur\u010dete osobu, kter\u00e1 za to bude zodpov\u00eddat. Bude dohl\u00ed\u017eet na pln\u011bn\u00ed \u010dinnost\u00ed a \u00fakol\u016f, prov\u00e1d\u00ed aktualizace v p\u0159\u00edpad\u011b pot\u0159eby a z\u00e1rove\u0148 i vytv\u00e1\u0159\u00ed reporty pro veden\u00ed spole\u010dnosti. V p\u0159\u00edpad\u011b, \u017ee m\u00e1te malou firmu, tak tuto pozici samoz\u0159ejm\u011b m\u016f\u017eete zast\u00e1vat sami, ale v\u011bt\u0161\u00ed firma to nezvl\u00e1dne. Ta pot\u0159ebuje odborn\u00edka v podob\u011b projektov\u00e9ho mana\u017eera . Veden\u00ed potom zbude dost \u010dasu na efektivn\u00ed rozvoj spole\u010dnosti.                                                                                                                                                                                                                                                                                                                                                                                        3.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketingov\u00fd pl\u00e1n: co nesm\u00ed chyb\u011bt","item":"https:\/\/www.zuhk.cz\/marketingovy-plan-co-nesmi-chybet\/#breadcrumbitem"}]}]